Experience
12+ years of leadership in digital strategy and SEO
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Emma Tomlinson
Digital Strategist
What I enjoy most is finding new and surprising opportunities to engage audiences – combing data and creativity to drive growth in traffic and revenue.
Head of SEO & Performance Content
2019 – 2024
T&Pm
Established Owned Media vertical at T&Pm from initial account leadership on Toyota Lexus to full channel department delivering SEO, Performance Content, Technical and Social Listening.
Creating a unique market offering based on the specialisms of T&Pm’s advertising and creative services and mSix/GroupM’s media strength.
• Owned the P&L for the SEO department, ensuring efficient budget management and forecasting.
• Successfully increased profitability by growing revenue from £200k to £1.4m while optimising costs including staff, freelancers, and tools.
• Mentored and developed a specialist team from 2 to 12 members, creating structured development plans and succession strategies to ensure talent retention and team growth.
• Lead business development including across SEO-only, Digital, and full Media pitches for clients including Ocado, Shell Energy, GWR, Fossil and PVH US (Calvin Klein and Tommy).
• Managed team development, P&L, revenue, forecasting and new business pipeline
• Senior leader within Commerce practice, reporting to the Chief Commerce Officer and leading collaborative initiatives with senior leadership across Performance, Planning and Strategy.
• Nurtured senior stakeholder client relationships from pitch through to delivery, ensuring performance and measurement are consistently showcased within accounts.
• Spearheaded the development of new products and operations across SEO-PPC Integrated Search, Search & Social Insights, data-driven Performance Content Strategy and Production, and Brand Demand Forecasting.
• Key agency stakeholder for data, technology and operations including development of reporting solutions, Google Analytics lead, tools procurement, and partnerships across WPP (VML, Acceleration, GroupM).
Customer Experience Business Director
2018 – 2019
T&Pm
Group SEO Lead
2016 – 2018
Boohoo Group
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Global SEO Strategy Lead
2014 – 2016
iProspect
Head of Retail SEO (Operations)
2012 – 2014
Smart Traffic
Thought Leadership
Explore my videos and guides to expand your knowledge & grow your brand
Across YouTube, Facebook And Instagram.
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Molestie at elementum eu facilisis sed odio morbi quis. Elementum pulvinar etiam non quam lacus suspendisse. Egestas congue quisque egestas diam. Id diam vel quam elementum pulvinar etiam. Phasellus vestibulum lorem sed risus. Consectetur adipiscing elit duis tristique sollicitudin nibh sit amet. Vel orci porta non pulvinar neque laoreet suspendisse interdum consectetur. Duis ut diam quam nulla porttitor massa id.